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bigadda

URL
bigadda.com

Founders
BIGADDA (Division of Reliance Big Entertainment Private Limited)
Alexa Ranking
January, 2013
Rank in India
11,585
Rank in World

Parent Company
Reliance Big Entertainment Private Limited

Founded Year
2007

Number of Employee
51-200 employees

Head Office
Mumbai, India
Career Page
NA

Major Acquisitions
NA

Snippet

BigAdda’s Story

BigAdda is a leading Indian e-commerce website owned by Reliance Entertainment, part of the Reliance Anil Dhirubhai Ambani Group.

BIGADDA was started as a social networking/blogging website belonging to the internet and new media vertical of Reliance Entertainment, part of the Reliance Anil Dhirubhai Ambani Group. It claimed to be the largest and the fastest growing youth networking site in India. BIGADDA features were communities for ideas or opinions, blogging, applications like online gaming, music sharing. Its Celeb Blogs feature had celebrities like Amitabh Bachchan, Harbhajan Singh, Arbaaz Khan and Akshay Kumar amongst other celebrities.

In March 2011, this online platform had already moved its focus from social network to e-commerce and set up Shop.Bigadda.com, at a time when India is India is emerging as among the top markets for social networks such as Facebook, Twitter, LinkedIn and Google+.
In July 2011, millions of users of BigAdda.com, received an e-mail asking them to download all of their personal collection of blogs, audio files, video files and images from Bigadda.com as the company was scaling down its social networking services. As local social media networks showed no potential with the dominance of Facebook and other global players, decision to transition BigAdda.com to e-commerce business was made.

Today, BIGADDA.com, is the flagship ecommerce arm of Reliance Group, is the ultimate destination for shopping wide range of products like Mobiles, Cameras, Electronics, Computer, Gaming, Lifestyle products, Jewellery & Movies.

Sources
linkedin company bigadda.com

cxotoday.com story indian-social-networks-reinventing-or-dying