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Bangalore-based is the online store for mother-care, baby and kids’ products. offers a wide array of products across different categories including baby essentials, clothes, toys, travel, books and nursery furniture, among others.

hoopos has been founded by a four member team- which has extensive experience across baby products retail, e-commerce and web technologies Vijay Jumani & Radhika Jumani (co-founders of Inventis Retail, the parent of baby product stores, ‘appleof-my-i’), Raveen Sastry (co-founder and was VP – Business Development of, and Anubhav Sudha (was part of the start-up team at Tavant Technologies). was started in January 2011 by Vijay Jumani. He is also the co-founder of Inventis Retail Private Limited, which owns two one-stop shops for expecting moms and kids in the 0-6 age group in Bangalore. Vijay and Radhika Jumani launched their store ‘Apple of my eye’ in 2006 in Bangalore. Five years and three stores later they decided to take a shot at and launched in 2011. To bring in technical expertise they teamed up with Raveen Sastry and Anubhav Sudha and raise close to USD 6 million from Helion Ventures. It was acquired by in April 2013.



Vijay Jumani (Jamnalal Bajaj Institute of Management Studies – 2000)

Radhika Jumani

Raveen Sastry

Anubhav Sudha (Indian Institute of Management, Bangalore-2007 PGSEM; Indian Institute of Technology, Delhi-2000 B.Tech)

Alexa Ranking
August, 2013
Rank in India


Rank in World

Parent Company

Purple E-Retail India Pvt. Ltd. acquired by

Founded Year


Number of Employee
51-200 employees

Head Office
Bangalore, India

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Major Acquisitions



Startup Story