Alphonse Reddy
(INSEAD Business School – MBA 2006; Birla Institute of Technology and Science, Pilani – B.E 2001)
Alexa Ranking
December, 2012
Rank in India
Rank in World

Parent Company
Madanapalle Retail Private Limited

Founded Year

Number of Employee
11-50 employees

Head Office
Bangalore, India
Career Page

Major Acquisitions


fabmart’s Story

Alphonse Reddy is the founder and CEO of FabMart. Alphonse worked with Flextronics and Sasken in London before joining Delta Partners as a strategy consultant and private equity investor. Here he worked with telecom operators in India, Middle East, Africa, Central Asia and Europe. He finished his engineering from BITS, Pilani and an MBA from INSEAD Business School in France.

Alphonse hails from Madanapalle, a small town in Andhra Pradesh. His experience there has been the key inspiration to address the latent demand for aspirational products in small towns. FabMart is an Indian retail venture founded by Alphonse Reddy in 2011, as part of MRPL (Madanapalle Retail Private Limited). FabMart is headquartered in Bangalore, Karnataka. Although e-commerce sites like Flipkart make use of Postal Service’s registered post or Speed Post to deliver products in remote areas, FabMart exclusively caters to the Tier 3 & 4 cities and towns of India and employs what is known as TouchStop & CyberShop affiliates to serve its customers. In this model, the company will tie up with retailers in various small towns, who will book orders by displaying merchandise using a touch-screen tablet with Internet connectivity provided by the company.The key differentiator of FabMart is that the whole shopping experience for customers in tier 3 and 4 towns is completely seamless by including Local retailers as a part of the model. The same partners/affiliates serve as front end sales affiliates and delivery partners in the towns. FabMart also follows a zero inventory model, which is one its USPs.

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