fashionandyou is India’s online Fashion, Luxury & Lifestyle space.

Prior to Fashion and You, Pearl Uppal was heading the advertising business for Yahoo! India. In her 7 years at Yahoo! she played an instrumental role in charting Yahoo!’s leadership in display advertising in India. In September 2009, in a casual chat with Harish Bahl, she got to know that he was in talks with some international investors, who wanted to execute and invest in the online private sales venture in India. Bahl invited Pearl on board. They started in 2009.

In Aug,2012,, a website of the Delhi-based Smile Group, has acquired fashion and beauty e-tailor founded by Abhishek Goyal (IIT Kanpur- B.Tech 2002).