( Indian Institute of Technology, Delhi – B.Tech 2009 )
( University of Mysore – B.Sc 2010 )
|Rank in India
Rank in World
|Guitarstreet India Pvt. Ltd.|
|Number of Employee|
GuitarStreet is an online musical instruments store. It was founded by Utkarsh Apoorva and Madhu GB in October 2012, Utkarsh holds a B Tech degree from IIT Delhi while Madhu is a graduate in computer science from University of Mysore.
Both founders had worked for start-ups before GuitarStreet and they had no intention of working on GuitarStreets in particular, but got the idea based on customer feedback during the experimental stage. At that time the duo were toying with different eCommerce frameworks and ideas like social eCommerce, educational games and GuitarStreet was one of it. A few years ago, Utkarsh asked some of his friends from where Guitar should be purchased, but didn’t get much help and eventually spotted an old store in Chandni Chowk in Delhi. The store had very limited options and almost no guidance for making an informed purchase. So when they were evaluating multiple ideas, they instantly connected with GuitarStreet and started it in October 2012.