HomeShop18 is the online and on-air retail and distribution venture of Network 18 Group, headquartered in NOIDA, India. HomeShop18 was launched on 9 April, 2008 as India’s first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale. The television channel established HomeShop18’s foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 expanded to the internet.
HomeShop18.com was launched on 10 January, 2011. HomeShop18 had acquired CoinJoos.com, an online books, movies and music retailer in August, 2011. As a part of its mobile platform launch, HomeShop18 launched India’s first virtual shopping wall called “Scan N Shop” at Delhi Indira Gandhi International Airport in February 2013. The virtual wall comprises dynamic LED TV screens. Each TV screen displays products on sale accompanied by a unique QR code, which people may scan to display the respective product’s details. The customers can place their orders by scanning the QR code against each item or over the phone, through Cash on Delivery.
Today its major competitors are flipkart, eBay.in, snapdeal, infibeam and many more.