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Sherfur Rehman
( National Institute of Industrial Engineering – MBA 2010; Jamia Millia Islamia – B.Tech 2007)
Zuhaib Khan
( Faculty of Management Studies, University of Delhi – MBA ; Jamia Millia Islamia – B.Tech)
Alexa Ranking
January, 2013
Rank in India
Rank in World

Parent Company
High City Retail Pvt. Ltd.

Founded Year

Number of Employee
1-10 employees

Head Office
New Delhi, India
Career Page

Major Acquisitions


shopatplaces’ Story is an Indian e-commerce portal which delivers Authentic Products from Places Famous for them. ShopAtPlaces aggregates popular regional products all over India such as Pashmina shawls, Filigree jewelry from Orissa, Brass jewelry from Uttar Pradesh, Tussar silk stoles from Jharkhand, Chikankari apparel from Lucknow and other products that showcase India’s colorful culture and lifestyle.

Sherfur has worked in the Procurement and Supply Chain division of erstwhile Cadburys after getting his MBA from NITIE, Mumbai. Zuhaib worked in various firms like JP Morgan, Mape Advisory and Casa Capital after finishing his MBA from FMS, Delhi. Both of them were classmates during their engineering days in Jamia Millia Islamia, Delhi.

The idea for Shopatplaces came to them in September 2011, while Zuhaib was working in JP Morgan’s London IB office while Sherfur was working in the Procurement department of Cadbury. They used to travel a lot while working for their respective organizations and every time they visited a new place, there were regular requests from their loved ones to “get something unique from that place”. From that, the idea came up. They know that Pashmina shawls of best quality originated only from Kashmir or that the best handcrafted Bandhej suits were from Jaipur. And they were in demand perpetually. The problem was of availability, quality assurance and authenticity verification, coupled with the fact that when these products were made available in other parts of the country, the good quality ones were exorbitantly priced. All because of the too many unnecessary levels in the supply chain. They thought If they could deliver Authentic Products from Places Famous for them to our customer’s doorstep, they would be certainly adding value as a retailer. They left their jobs and started

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