(Indian Institute of Management, Lucknow – 1993 PGDM; Delhi College of Engineering- 1990 B.E)
(Indian Institute of Management, Lucknow – 1993 PGDM; St. Xavier’s College – 1991 B.Sc)
(Indian Institute of Management, Bangalore; Indian Institute of Technology Delhi)
Yepme is an Indian Online shopping company headquartered in Gurgaon, Haryana, India, and was established in April 2010. The company specializes in the online retailing of Men’s & Women’s Garments and Accessories. In August 2011, the company officially positioned it as a full-fledged private label fashion brand.
Yepme.com, was launched in April 2010 by three alumni of IITs and IIMs; Mr. Vivek Gaur, Mr. Sandeep Sharma, and Mr. Anand Jadhav. Mr. Vivek Gaur (CEO) has experience building successful online companies like Bagittoday.com, and has also held senior positions in Marketing & Sales with HT Media Ltd, Living Media Pvt Ltd and Hindustan Unilever Ltd. Mr. Sandeep Sharma (Founder / COO & CTO), is a E-commerce, Technology & Operations specialist having held senior positions with Accenture, Sapient, SBI Capital Markets and HCL Technologies. Mr. Anand Jadhav (President) is a Merchandising and Supply Chain expert and has worked with leading apparel retailers including Shoppers’ Stop, Globus, Pantaloon and Reliance Trends.
As per an interview of Mr. Gaur on Bloomberg UTV, an Indian Business Channel; the founders in 2010 saw huge growth potential in India’s online shopping market; which was then dwarfed by the online travel sector. Having started its operations as an online apparel retailer; in August 2011 Yepme.com decided to focus on private-label fashion-wear instead of branded apparel. Seeing larger brands handing over end-of-lifecycle products to online retailers (purportedly for avoiding disparity between shop-prices and online-prices); the founders decided to promote the Yepme brand as private-label apparel brand.