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Sunny Balijepalli
(Drexel University- MS)
Phiroz Havaldar

Alexa Ranking
November, 2012
Rank in India
Rank in World

Parent Company
Founded Year

Number of Employee
11-50 employees

Head Office
NA, India
Career Page

Major Acquisitions


zoomin’s Story is a leading online service that enables customers to store, share, and print their digital photos – easily and affordably. ZoomIn allows customers around the world to upload unlimited photos and securely share them for free, with friends and family. They can order photo prints or personalize gifts with their favourite photos, a theme and message – delivered to any doorstep in India, the US, UK and Canada.

After obtaining MS degree in Information Systems from Drexel University and while working at an Internet startup called Infonautics Corp during the late nineties, Sunny Balijepalli quite couldn’t understand why it is so hard to sell a used textbook and at the same time get a good re-sale value.

So, after discussing it with Josh Kopelman who was back then a co-founder at Infonautics, they dreamed up and created in 1999, a fixed price online market connecting buyers and sellers of used books, movies and music which supposedly had the best of both and i.e., the best of eBay’s prices while retaining Amazon’s amazing one-click shopping easiness.

In June 1999, Balijepalli and Kopelman started, a fixed price online market connecting buyers and sellers of used books, movies and music. The website was snapped up six months later by eBay and even Amazon replicated some of its killer apps.

For six months they were strapped for cash and worked out of one room which was part of a law office in Philedelphia. They had a tough time getting anyone to work for them as they had no trackrecord. But they worked flat-out; built the company and launched in January 2000. Soon they closed a deal with with eBay for $350 million.

In 2006, Sunny had new needs and once again wanted to find a solution. This time it is nothing to do with textbooks but he and his wife were blessed with their first baby in December of 2006 and was now looking for an easy way to share hundreds and thousands of pictures that he had taken of their new bundle of joy. He was not satisfied with whatever he found and once again wondered, why is it so hard to send pictures back home in India. Why is it cumbersome to send hard copies of photos and other gifts that could proudly be shown by his family members to their near and dear.

So, he ventured out once again with an urge to help millions of Indians abroad and after doing some research on the digital-photo market and Internet usage among resident and non-resident Indians decided to create — a service to make the photo sharing process for people like him and others easier. Thus, with the launch of his new company aimed at catering to the needs of millions of fellow NRIs, he realized a dream and a need many such people still have wanted to be fulfilled. Sunny together with his co-founder Phiroz Havaldar who is a veteran of the photography industry start their new photo-sharing service called

linkedin company money-business zoomincom-your-single-source-online-photo-service story Zoom_in_on_ZoomIn-com