iTimes.com is an interest-based social network, designed to encourage Indians to discuss pertinent topics across all areas of life.
Times Internet (part of Times of India – Bennett Coleman & Co. Limited) had launched iTimes.com in 2006. It was initially started as India’s social netwok to compete with Facebook in the days before the US social network had worldwide reach. But that approach didn’t really pan out. So in 2012, Times Internet launched a redesigned version of iTimes.com as an interest-based social network which allows users to create interests or follow interests of their preference, centered around different topics and content. iTimes.com focuses on building communities around topics of discussion, and on curating content in addition to allow users to discover them.