Shine.com is a job portal. It is managed by Firefly e-Ventures Ltd., a 100% subsidiary of Hindustan Times Media. Firefly is HT Media’s initiative that will be focussing on building brands and businesses in the new media space. Shine.com, which entered into a strategic partnership with Silicon Valley-based social recruitment platform MyParichay earlier this year, relaunched the portal in June,2013 with a solution closely integrated with Facebook. Its major competitors are naukri.com, timesjobs.com, monster.com etc.