shaadi is an Indian matrimonial website and the world’s leading matrimonial service.

An MBA in Operations and Strategic Management from the Boston College – USA, Anupam Mittal is the Chairman and Managing Director of People Group – A New Media & Entertainment group, which includes business such as People Interactive (,,, and Shaadi Point), People Infocom (MAUJ Telecom & 7007), Pep Management, People Pictures, and Purple Media.

Prior to founding People Group (parent company of, Anupam, was associated with Microstrategy Inc., a NASDAQ listed company and global vendor of intelligent e-business software and incubator of revolutionary Internet businesses. During his tenure with Microstrategy, he initiated, developed and managed corporate level partnerships in wireless, content, consulting and financial industries. He is a recognized name in Silicon Valley and New York due to his accomplishments at MicroStrategy Inc. Other organizations that he has been associated with include Lotus Corp – IBM Cambridge (USA), Keane Inc., Boston (USA) and Gopal Fabric Mills, Mumbai (India).

It goes back to 1996-97. He used to live and work in the U.S. then he took a sabbatical for a couple of months and went back to India. He was just bored. He wanted to do something, so he got together with 3 or 4 people and we started playing around with websites and tinkering on the Internet. One day he met a traditional matchmaker.
In India, these matchmakers go from home to home, build relationships with families and try to make a match within their network. He was really intrigued about his business. He asked matchmaker: “How many people do you have in your network?” He said: “About 50 or 60”. So it occurred to him that if one chose this route to get married, then it was awfully limiting in terms of who you could marry. So one thing led to another and he thought, why not take that concept and put it on the Internet and that’s how was born.

In 2012, has launched “Angry Brides” a Facebook game to promote awareness and represent the company’s stand against dowry.
People group is also parent company of,,, and ShaadiPoint etc. Major competitors of are jeevansathi and bharatmatrimony.